![]() The Apple Saket store in Delhi is half the size of the Mumbai store where the company will pay a portion of total sales from the store as rent or Rs 40 lakh per month, whichever is higher, according to news agency PTI. However, the Saket store is smaller than the Apple Store opened in Jio World Drive at Bandra Kurla Complex on Tuesday. Located in South Delhi, the barricade for Apple Saket features a unique design that takes inspiration from Delhi's many gates. #WATCH | People stand in queues at Delhi's Select City Walk Mall in Saket to witness the opening of India's second Apple Store. Mr Cook welcomed customers and was seen clicking photographs with the fans at 10 am. Custom build-to-order products are notoriously difficult at Apple premium resellers, as they tend to keep an inventory of the products that sell the most.Īlso read: Apple checkmating regulators with wireless charging push.Scores of people queued up at Delhi's Select Citywalk Mall in Saket early Thursday morning, before most stores had opened, to witness the opening of India's second Apple Store by the tech giant's CEO Tim Cook. The same is true for Mac products, which come in various variants. Without the intimate experience that Apple’s Geniuses provide, these products will not sell. This is particularly significant for products like the upcoming mixed reality headset, which require an experiential element. Retailers will now face competition from the might of Apple, both online and offline. In the last quarter alone, Apple’s market share grew by 65 per cent in terms of volume and 162 per cent in terms of value, securing 25 per cent of the total shipments in 2022 in terms of value. However, the premium segment of the market, which offers products above Rs 30,000, is growing and accounts for over 50 per cent of the overall revenue of the market worldwide.Īpple dominates almost 50 per cent of this market and has observed a year-on-year increase in its sales in India. The latest Counterpoint Research report reveals that smartphone sales in India have slowed down and returned to 2019 levels. With only two stores, the Apple Store is determined to firmly establish the brand in India, which holds the potential to boost the tech company’s sales and impact retail outlets. Apple employees will also be able to provide customer care support on-site and will definitely have more stock for products and accessories, and possibly even an advantage in pricing. In India, resellers do not have Apple Genius representatives who are considered to be among the most courteous and helpful sales executives in the world. The launch of the Apple Store will provide the personalised Apple customer experience that has been lacking from its distribution methods, which included e-commerce platforms such as Flipkart, Amazon, and Paytm online as well as Apple premium resellers. Even the stores in Shanghai and the Dubai Mall are noteworthy - each with its unique and iconic features.Īlso read: The Apple TV-Homepod combination is the ultimate update for your screenĪpple will now be able to set up such landmarks in India, where physical retail is critical and is particularly important in the smartphone and gadget sector. Paris’ Apple Store at the Champs-Élysées is also revered. ![]() Meanwhile, the store at Regent Street in London is a landmark in the busy city. It is affectionately referred to as the ‘Cube’ due to its iconic glass structure. ![]() The Fifth Avenue Apple Store in New York City, which opened in the early 2000s, set the benchmark for premium retail, and is still the only Apple Store in the world that remains open 24×7, 365 days a year. The Apple Store in Singapore’s Marina Bay is a breathtaking, otherworldly glass dome that is truly a sight to behold. Its design has been inspired by the city’s kaali-peeli taxi art, and, in keeping with Apple’s typical fashion, the store immerses itself in the zeitgeist of Mumbai’s culture. Mumbai’s Apple BKC is part of the sprawling Jio World Drive mall. Apple Stores have become iconic institutions in their own right, serving as town squares of sorts and often featuring as a city’s landmarks.
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